Mutual-fund superstar Peter Lynch and author John Rothchild explain the basic principles of the stock market and business in an investing guide that will enlighten and entertain anyone who is high-school age or older. Many investors, including some with substantial portfolios, have only the sketchiest idea of how the stock market works. The reason, say Lynch and Rothchild, is that the basics of investing—the fundamentals of our economic system and what they have to do with the stock market—aren’t taught in school. At a time when individuals have to make important decisions about saving for college and 401(k) retirement funds, this failure to provide a basic education in investing can have tragic consequences. For those who know what to look for, investment opportunities are everywhere. The average high-school student is familiar with Nike, Reebok, McDonald’s, the Gap, and the Body Shop. Nearly every teenager in America drinks Coke or Pepsi, but only a very few own shares in either company or even understand how to buy them. Every student studies American history, but few realize that our country was settled by European colonists financed by public companies in England and Holland—and the basic principles behind public companies haven’t changed in more than three hundred years. In Learn to Earn, Lynch and Rothchild explain in a style accessible to anyone who is high-school age or older how to read a stock table in the daily newspaper, how to understand a company annual report, and why everyone should pay attention to the stock market. They explain not only how to invest, but also how to think like an investor.

"Public companies are everywhere, and they surround you frommorning to night. . . . Nearly everything you eat, wear, read,listen to, ride in, lie on, or gargle with is made by one. Perfumeto penknives, hot tubs to hot dogs, nuts to nail polish are made bybusinesses that you can own." --from the Introduction. McDonald's, The Gap, Circuit City, Gillette, CBS, and thousandsmore . . . anybody can own part of big and small companies. Ascompanies grow and prosper, you can too. Whenever burgers areeaten, sweaters are purchased, batteries are used, and faces areshaved, you've got a piece of the action. From Alexander Hamiltonto Warren Buffett, people have been making big money by investingin the corporations and institutions around them. Mutual-fund superstar Peter Lynch and author John Rothchild explainwhat's not normally taught in high school --how the stock markethelps you and how it helps the country. By understanding how andwhy the stock market works when you buy a share of a company orpurchase a mutual fund, you can make informed --and profitable--decisions. Whether you're saving for college, a house, a trip, orretirement, there is no better method to secure a sound financialfuture than to invest. Young or old, there is no better time tostart investing than now. "Investing is fun. It's interesting. It can put you on the road to prosperity for the rest of your life.. . ." Learn to Earn gives you the expert guidance you need to make theright start. Lynch and Rothchild cover the gamut on investmentfundamentals and principles, from choosing stocks, to picking abroker, to reading an annual report. Learn to Earn reveals how todecipher the stock pages and how to evaluate the pros and cons ofthe five basic investment vehicles --savings accounts,collectibles, houses or apartments, stocks, and bonds. Yet, thereis much more to investing than just the principles, and there ismuch more to Learn to Earn than just the fundamentals. Opportunitycomes in many forms, from many sources, with many histories.Brimming with stories and parables, Lynch and Rothchild alsoexplain: * Why the world as we know it would collapse without investors . .. * How capitalism, from the time of the American Revolution on, hasshaped the past, and how that affects us today . . . * How Coke, Campbell's Soup, Ben & Jerry's, Microsoft, andother big companies got started, who gets rich from them, and howthey got that way . . . * How to know the real story behind the price of a stock

Mit diesem Buch machte die Aktienkultur in Deutschland anno 1989 einen großen Sprung nach vorne. Peter Lynch, der Manager des unglaublich erfolgreichen Fidelity Magellan Fund, erklärte das Mysterium Börse. Einfach und verständlich vermittelte er die Grundlagen erfolgreichen Value-Investierens. Sein Werk und seine Weisheiten sind zeitlos und haben bis heute nichts an Wert und Aktualität verloren. Dazu trägt nicht zuletzt auch sein bodenständiger, humorvoller Stil bei. Jetzt auch als Einsteigerausgabe im Taschenbuch.